Strategic marketing problems : cases and comments
著者
書誌事項
Strategic marketing problems : cases and comments
Prentice Hall, c2010
12th ed
- : casebound : alk.
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
"Strategic Marketing Problems: Cases and Comments "balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they've learned. Foundations of Strategic Marketing Management; Financial Aspects of Marketing Management; Marketing Decision Making and Case Analysis; Opportunity Analysis and Market Targeting; Product and Service Strategy and Management; Integrated Marketing Communications Strategy and Management; Marketing Channel Strategy and Management; Pricing Strategy and Management; Marketing Strategy Reformulation: The Control Process; Global Marketing Strategy MARKET Relevant information and case studies for marketing executives and professionals.
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