Electronic commerce 2008 : a managerial perspective

著者

書誌事項

Electronic commerce 2008 : a managerial perspective

Efraim Turban ... [et al.]

Pearson Prentice Hall, c2008

大学図書館所蔵 件 / 全2件

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注記

Includes bibliographical references and index

内容説明・目次

内容説明

For undergraduate and graduate courses in Electronic Commerce. Electronic Commerce 2008, the #1 best seller in the business school market, offers a comprehensive managerial approach to electronic commerce. This new edition emphasizes the impact that social computing is having on the business world and global economy.

目次

Electronic Commerce: A Managerial Perspective 2008 Part 1: Introduction to E-Commerce and E-Marketplaces Chapter 1 Overview of Electronic Commerce Chapter 2 E-Marketplaces: Structures, Mechanisms, Economics, and Impacts Part 2: Internet Consumer Retailing Chapter 3 Retailing in Electronic Commerce: Products and Services Chapter 4 Consumer Behavior, Market Research, and Advertisement Part 3: Business-to-Business E-Commerce Chapter 5 B2B E-Commerce: Selling and Buying in Private E-Markets Chapter 6 B2B Exchanges, Directories, and Other Support Services Chapter 7 E-Supply Chains, Collaborative Commerce, and Corporate Portals Part 4:Other EC Models and Applications Chapter 8 Innovative EC Systems: E-Government to E-Learning to C2C Chapter 9 Mobile Computing and Commerce and Pervasive Computing Part 5:EC Support Services Chapter 10 Dynamic Trading: E-Auctions, Bartering, and Negotiations Chapter 11 E-Commerce Security Chapter 12 Electronic Payment Systems Chapter 13 Order Fulfillment, eCRM, and Other Support Services Part 6:EC Strategy and Implementation Chapter 14 E-Commerce Strategy and Global EC Chapter 15 Economics and Justification of Electronic Commerce Chapter 16 Launching a Successful Online Business and EC Projects Chapter 17 Legal, Ethical, and Compliance Issues in EC Chapter 18 Social Networks and Industry Disruptors in the Web 2.0 Environment Online Part 7 Application Development Chapter 19 Building E-Commerce Applications and Infrastructure Online Appendices A Current EC Research B Structure and Components of E-Commerce Business Model C E-Business Planning and Analysis Framework Technical Appendices A Infrastructure for Electronic Commerce B Web Page Design and Creation C Software (Intelligent) Agents Online Tutorials T1 E-Business Plan T2 Supply Chain Management www.prenhall.com/turban

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