Measuring customer satisfaction and loyalty : survey design, use, and statistical analysis methods

Author(s)

• Hayes, Bob E.

Bibliographic Information

Measuring customer satisfaction and loyalty : survey design, use, and statistical analysis methods

Bob E. Hayes

ASQ Quality Press, 2008

3rd ed

Note

Includes bibliographical references (p. 275-280) and index

Details

• NCID: BB00232572
• ISBN:
  • 9780873897433
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Milwaukee, Wis.
• Pages/Volumes: xxiii, 287 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.335
  • DC22 : 658.8/12
• Subject Headings:
  • LCSH : Consumer satisfaction -- Statistical methods
  • LCSH : Questionnaires