Political marketing : principles and applications

Author(s)

• Lees-Marshment, Jennifer

Bibliographic Information

Political marketing : principles and applications

Jennifer Lees-Marshment

Routledge, 2009

• : pbk

Note

Includes bibliographical references and index

Details

• NCID: BB00242190
• ISBN:
  • 9780415431293
• LCCN: 2008054937
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Abingdon, Oxon
• Pages/Volumes: xix, 294 p.
• Size: 25 cm
• Classification:
  • LCC : JF2112.C3
  • DC22 : 324.7/3
• Subject Headings:
  • LCSH : Campaign management
  • LCSH : Political campaigns
  • LCSH : Marketing -- Political aspects