Introduction to electronic commerce
著者
書誌事項
Introduction to electronic commerce
Prentice Hall, c2009
2nd ed
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注記
Prev. ed. published under title: Introduction to e-commerce
Includes bibliographical references (p. 521-544) and index
内容説明・目次
内容説明
For undergraduate-level courses in Electronic Commerce.
Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. The new edition pays special attention to the most recent developments in online behavior in our business, academic, and personal lives.
Perfect for courses where the professor chooses to use supplemental material or in a course where the professor wants a brief book.
目次
Introduction to Electronic Commerce
Part 1: Introduction to E-Commerce and E-Marketplaces
Chapter 1 Overview of Electronic Commerce
Chapter 2 E-Marketplaces: Structures, Mechanisms, Economics, and Impacts
Part 2: Internet Consumer Retailing
Chapter 3 Retailing in Electronic Commerce: Products and Services
Chapter 4 Consumer Behavior, Market Research, and Advertisement
Part 3: Business-to-Business E-Commerce
Chapter 5 B2B E-Commerce: Selling and Buying in Private and Public E-Markets
Chapter 6 E-Supply Chains, Collaborative Commerce, and Corporate Portals
Part 4: Other EC Models and Applications
Chapter 7 Innovative EC Systems: E-Government to E-Learning and Consumer-to-Consumer Commerce
Chapter 8 Social Networks in the Web 2.0 Environment
Chapter 9 Mobile Computing and Commerce and Pervasive Computing
Part 5: EC Support Services
Chapter 10 E-Commerce Security
Chapter 11 Electronic Payment Systems and Order Fulfillment ort Services
Part 6: EC Strategy and Implementation
Chapter 12 E-Commerce Strategy, Justification, and Global Implementation
Online Part 7 Application Development
Chapter 13 Launching a Successful Online Business and EC Projects
Chapter 14 Building E-Commerce Applications and Infrastructure
Online Appendices
Appendix A The Impact of Electronic Commerce
Appendix B Electronic Customer Relationship Management (eCRM)
Online Tutorial
T1 E-Business Plan
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