Handbook on tourism destinations branding

Author(s)

• Anholt, Simon
• Buncle, Tom
• Keup, Mady
• World Tourism Organization
• International Union of Official Travel Organisations. European Travel Commission

Bibliographic Information

Handbook on tourism destinations branding

with an introduction by Simon Anholt

World Tourism Organization , European Travel Commission, 2009

• : UNWTO

Other Title

Handbook on tourism destination branding

Note

"Written by Mr. Tom Buncle, Yellow Railroad International Destination Consultancy, with valuable input from Ms. Mady Keup, CERAM Business School and Associate of Yellow Railroad"--p. [vii]

Bibliography: p. [163]-165

Details

• NCID: BB0024765X
• ISBN:
  • 9789284413119
• Country Code: sp
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Madrid,Brussels
• Pages/Volumes: xxx, 165 p.
• Size: 30 cm
• Classification:
  • DC22 : 338.4791
• Subject Headings:
  • LCSH : Place marketing -- Handbooks, manuals, etc
  • LCSH : Branding (Marketing) -- Handbooks, manuals, etc
  • LCSH : Tourism -- Handbooks, manuals, etc