Africa rising : how 900 million African consumers offer more than you think

Author(s)

• Mahajan, Vijay
• Gunther, Robert E.

Bibliographic Information

Africa rising : how 900 million African consumers offer more than you think

Vijay Mahajan with Robert E. Gunther

Wharton School, c2009

• : hbk

Note

Includes bibliographical references (p. 221-237) and index

Details

• NCID: BB00251839
• ISBN:
  • 9780132339421
• LCCN: 2008012190
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Upper Saddle River, N.J.
• Pages/Volumes: xii, 260 p., [16] p. of plates
• Size: 24 cm
• Classification:
  • LCC : HF3876.5
  • DC22 : 382.096
• Subject Headings:
  • LCSH : Africa -- Commerce
  • LCSH : Africa -- Economic conditions
  • LCSH : Investments, Foreign -- Africa
  • LCSH : International business enterprises -- Africa