Business communication essentials

著者

書誌事項

Business communication essentials

Courtland L. Bovée, John V. Thill

Pearson Prentice Hall, c2010

4th ed

大学図書館所蔵 件 / 全2件

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注記

Includes bibliographiccal references and index

内容説明・目次

内容説明

For Business Communication courses in any curriculum. Business Communication Essentials, Fourth Edition, helps you prepare students for the demands they'll face on the job. Only Bovee/Thill texts thoroughly address the new-media skills that employees are expected to have in today's business environment. Business Communication Essentials presents these technologies in the context of proven communication strategies and essential business English skills. The fourth edition brings the newest Web 2.0 technologies to life, explaining how tools like blogs and social networks can successfully bring businesses and consumers into a meaningful and profitable dialog. Traditional communications skills become the foundation for making use of these new and essential mediums. Accompanied bymybcommlab - the online study tool that helps Professors transform Business Communication students into polished professionals ready to tackle the rigors of today's business landscape. Professors can ASSESS their students' English & grammar Skills and Students have the chance to PRACTICE the areas in which they are weak, and POLISH their Communication skills for the workplace.

目次

Prologue: Building a Career with Your Communication Skills Unit 1: Business Communication Foundations Chapter 1: Understanding Business Communication in Today's Workplace Chapter 2: Mastering Interpersonal Communication Unit 2: The Three-Step Writing Process Chapter 3: Planning Business Messages Chapter 4: Writing Business Messages Chapter 5: Completing Business Messages Unit 3: Brief Business Messages Chapter 6: Crafting Messages for Electronic Media Chapter 7: Writing Routine and Positive Messages Chapter 8: Writing Negative Messages Chapter 9: Writing Persuasive Messages Unit 4: Longer Business Messages Chapter 10: Understanding and Planning Reports and Proposals Chapter 11: Composing and Completing Reports and Proposals Chapter 12: Developing Oral and Online Presentations Unit 5: Employment Messages and Job Interviews Chapter 13: Building Careers and Writing Resumes Chapter 14: Applying and Interviewing for Employment Appendix A: Format and Layout of Business Documents Appendix B: Documentation of Report Sources Appendix C: Correction Symbols Video Guide Handbook of Grammar, Mechanics, and Usage Answer Key References Acknowledgments Index

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