Integrated advertising, promotion, and marketing communications

著者

• Clow, Kenneth E.
• Baack, Donald

書誌事項

Integrated advertising, promotion, and marketing communications

Kenneth E. Clow, Donald Baack

Prentice Hall, c2010

4th ed

• : pbk. : alk. paper

注記

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BB00255997
• ISBN:
  • 9780136079422
• LCCN: 2008043641
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Upper Saddle River, N.J.
• ページ数/冊数: xxi, 454 p.
• 大きさ: 28 cm
• 分類:
  • LCC : HF5415.123
  • DC22 : 659.1
• 件名:
  • LCSH : Communication in marketing
  • LCSH : Advertising