Effective small business management : an entrepreneurial approach
著者
書誌事項
Effective small business management : an entrepreneurial approach
Pearson Prentice Hall, c2009
9th ed
大学図書館所蔵 全3件
注記
Includes bibliographical references (p. 867-889) and index
内容説明・目次
内容説明
For undergraduate and graduate courses in entrepreneurship and/or small business management.
This book provides you a pathway to launching a new, small business successfully.
目次
Section 1. The Challenges and Rewards of Entrepreneurship
Chapter 1. Entrepreneurship: A Powerful Economic Force
Section 2. Building a Business Plan: Beginning Considerations
Chapter 2. Strategic Management: Gaining a Competitive Edge
Chapter 3. Choosing a Form of Ownership
Chapter 4. Franchising and the Entrepreneur
Chapter 5. Buying an Existing Business
Chapter 6. Conducting a Feasibility Analysis and Crafting a Winning Business
Plan
Section 3. Building a Business Plan: Financial Issues
Chapter 7. Creating a Solid Financial Plan
Chapter 8. Managing Cash Flow
Section 4. Building a Business Plan: Marketing Your Company
Chapter 9. Creating a Marketing Plan
Chapter 10. Creative Use of Advertising and Promotion
Chapter 11. Pricing and Credit Strategies
Chapter 12. Global Marketing Strategies for Entrepreneurs
Chapter 13. E-Commerce and Entrepreneurship
Section 5. Putting the Business Plan to Work: Finding Financing
Chapter 14. Sources of Equity Financing
Chapter 15. Source of Debt Financing
Section 6. Location and Layout
Chapter 16. Location, Layout, and Physical Facilities
Section 7. Managing a Small Business: Techniques for Enhancing Profitability
Chapter 17. Purchasing, Quality Management, and Vendor Analysis
Chapter 18. Managing Inventory
Section 8. Managing People: A Company's Most Valuable Resource
Chapter 19. Staffing and Leading a Growing Company
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