Basic marketing research : a decision-making approach

Author(s)

• Malhotra, Naresh K.

Bibliographic Information

Basic marketing research : a decision-making approach

Naresh K. Malhotra

Prentice Hall, c2009

3rd ed

Note

Includes bibliographical references and indexes

Details

• NCID: BB00256504
• ISBN:
  • 9780136037903
• LCCN: 2008025797
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Upper Saddle River, N.J.
• Pages/Volumes: xxvi, 645 p.
• Size: 29 cm
• Classification:
  • LCC : HF5415.2
  • DC22 : 658.8/3
• Subject Headings:
  • LCSH : Marketing research