E-commerce : business, technology, society
著者
書誌事項
E-commerce : business, technology, society
Pearson/Prentice Hall, c2010
6th ed
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E-commerce : business. technology. society. 2010
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
For the undergraduate and graduate e-commerce course in any business discipline.
The market-leading text for E-commerce.
This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field.
The sixth edition-including all of the data, figures, and tables in the book-has been updated through August 2009 with the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, Jupiter Research, Gartner, and other industry sources.
目次
PART 1: Introduction to E-commerce
Chapter 1. The Revolution is Just Beginning
Chapter 2. E-commerce Business Models and Concepts
PART 2: Technology Infrastructure for E-commerce
Chapter 3. The Internet and World Wide Web: E-commerce Infrastructure
Chapter 4. Building an E-commerce Website
Chapter 5. Online Security and Payment Systems
PART 3: Business Concepts and Social Issues
Chapter 6. E-commerce Marketing Concepts
Chapter 7. E-commerce Marketing Communications
Chapter 8. Ethical, Social, and Political Issues in E-commerce
PART 4: E-commerce in Action
Chapter 9. Online Retailing and Services
Chapter 10. Online Content and Media
Chapter 11. Social Networks, Auctions, and Portals
Chapter 12. B2B E-commerce: Supply Chain Management and Collaborative Commerce
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