The user is always right : a practical guide to creating and using personas for the Web

著者

• Mulder, Steve
• Yaar, Ziv

書誌事項

The user is always right : a practical guide to creating and using personas for the Web

[Steve Mulder with Ziv Yaar]

（Voices that matter）

New Riders, c2007

注記

Includes index

Authors from cover

内容説明・目次

内容説明

How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BB00327293
• ISBN:
  • 0321434536
• LCCN: 2006299390
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Berkeley, CA
• ページ数/冊数: xvii, 293 p.
• 大きさ: 23 cm
• 分類:
  • LCC : HF5415.1265
• 件名:
  • LCSH : Internet marketing -- Planning
  • LCSH : Web sites -- Design
  • LCSH : Internet users
  • LCSH : Electronic commerce -- Customer services
• 親書誌ID:
  • BA65059589