Essentials of marketing : a marketing strategy planning approach

Author(s)

• Perreault, William D.
• Cannon, Joseph P., Ph. D.
• McCarthy, E. Jerome (Edmund Jerome)

Bibliographic Information

Essentials of marketing : a marketing strategy planning approach

William D. Perreault, jr., Joseph P. Cannon, E. Jerome McCarthy

McGraw-Hill/Irwin, c2010

12th ed

Note

Includes bibliographical references (p. 592-645) and indexes

Details

• NCID: BB00338314
• ISBN:
  • 9780073404813
• LCCN: 2009031814
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xxxix, 691 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415
  • DC22 : 658.8
• Subject Headings:
  • LCSH : Marketing