Marketing management

Author(s)

• Marshall, Greg W.
• Johnston, Mark W.

Bibliographic Information

Marketing management

Greg W. Marshall, Mark W. Johnston

（McGraw-Hill international editions）（McGraw-Hill higher education）

McGraw-Hill Irwin, c2010

[International student ed]

Note

Includes bibliographical references and index

Details

• NCID: BB00378308
• ISBN:
  • 9780071283182
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: 1 v. (various pagings)
• Size: 28 cm
• Classification:
  • DC22 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
• Parent Bibliography ID:
  • BA03817735
  • BA48476896