Chaotics : the business of managing and marketing in the age of turbulence

Author(s)

• Kotler, Philip
• Caslione, John A.

Bibliographic Information

Chaotics : the business of managing and marketing in the age of turbulence

Philip Kotler and John A. Caslione

American Management Association, c2009

Note

Includes index

Details

• NCID: BB00381856
• ISBN:
  • 9780814415214
• LCCN: 2009003055
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York ; Tokyo
• Pages/Volumes: xiii, 206 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC22 : 658
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Management
  • LCSH : Business cycles
  • LCSH : Globalization