Word of mouth and marketing strategy : a model integrating the effects of marketing efforts and personal influences for one time major purchasing

Author(s)

• Bayus, Barry L.

Bibliographic Information

Word of mouth and marketing strategy : a model integrating the effects of marketing efforts and personal influences for one time major purchasing

Barry Louis Bayus

University Microfilms International, c1984

Note

Facsim. of the author's thesis (Ph.D.)--University of Pennsylvania, 1984

Bibliography: p. 295-316

Details

• NCID: BB00441787
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Ann Arbor, Mich.
• Pages/Volumes: xiv, 319 p.
• Size: 22 cm
• Subject Headings:
  • LCSH : Consumers' preferences
  • LCSH : Consumer behavior
  • LCSH : Marketing