Word of mouth and marketing strategy : a model integrating the effects of marketing efforts and personal influences for one time major purchasing
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Word of mouth and marketing strategy : a model integrating the effects of marketing efforts and personal influences for one time major purchasing
University Microfilms International, c1984
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注記
Facsim. of the author's thesis (Ph.D.)--University of Pennsylvania, 1984
Bibliography: p. 295-316
