Consumer information, marketing strategy and market share

Author(s)

• Tellis, Gerard J.

Bibliographic Information

Consumer information, marketing strategy and market share

Gerard Joseph Tellis

University Microfilms International, [1983]

Note

Facsim. of the author's thesis (Ph.D.)--University of Michigan, 1983

Bibliography: p. 162-168

Details

• NCID: BB00446678
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Ann Arbor, Mich.
• Pages/Volumes: viii, 168 p.
• Size: 21 cm
• Subject Headings:
  • LCSH : Consumers preference
  • LCSH : Marketing -- United States -- Management
  • LCSH : Product management
  • LCSH : Communication in marketing