Consumer information, marketing strategy and market share

著者

• Tellis, Gerard J.

書誌事項

Consumer information, marketing strategy and market share

Gerard Joseph Tellis

University Microfilms International, [1983]

注記

Facsim. of the author's thesis (Ph.D.)--University of Michigan, 1983

Bibliography: p. 162-168

詳細情報

• NII書誌ID(NCID): BB00446678
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Ann Arbor, Mich.
• ページ数/冊数: viii, 168 p.
• 大きさ: 21 cm
• 件名:
  • LCSH : Consumers preference
  • LCSH : Marketing -- United States -- Management
  • LCSH : Product management
  • LCSH : Communication in marketing