Brand trial after a change in promotion credibility

Author(s)

• Montgomery, David Bruce
• Armstrong, Jon Scott

Bibliographic Information

Brand trial after a change in promotion credibility

by David B. Montgomery and J. Scott Armstrong

（Working paper）（Preliminary research report）

Marketing Science Institute, 1970

Note

Bibliography: p. [23]-[24]

Details

• NCID: BB00465898
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 18, [7] p.
• Size: 28 cm
• Classification:
  • LCC : HF5415.2
• Subject Headings:
  • LCSH : Marketing research
• Parent Bibliography ID:
  • BA1711542X
  • BA63622177