Distributed lag models of response to a communications mix

Bibliographic Information

Distributed lag models of response to a communications mix

by David B. Montgomery, Alvin J. Silk

(Working paper)(Preliminary research report)

Marketing Science Institute, 1970

Available at  / 3 libraries

Search this Book/Journal

Note

Bibliography: p. 46-48

Related Books: 1-2 of 2

Details

Page Top