Distributed lag models of response to a communications mix

Author(s)

• Montgomery, David Bruce
• Silk, Alvin J.

Bibliographic Information

Distributed lag models of response to a communications mix

by David B. Montgomery, Alvin J. Silk

（Working paper）（Preliminary research report）

Marketing Science Institute, 1970

Note

Bibliography: p. 46-48

Details

• NCID: BB00466074
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 49 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415.2
• Subject Headings:
  • LCSH : Marketing -- Mathematical models
  • LCSH : Advertising -- Research
  • LCSH : Advertising -- Drug trade
• Parent Bibliography ID:
  • BA1711542X
  • BA63622177