Strategies of multinationals in Central and Eastern Europe : innovation systems and embeddedness
著者
書誌事項
Strategies of multinationals in Central and Eastern Europe : innovation systems and embeddedness
Palgrave Macmillan, 2009
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注記
Summary: "The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe namely Nestl, Unilever and InBev ... and analyzes the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI" -- Provided by publisher
Includes bibliographical references (p. 252-264) and index
内容説明・目次
内容説明
The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe - namely Nestle, Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.
目次
PART I: THE NATURE OF THE STUDY Introduction The Analytical Framework PART II: CEEC ECONOMIES AND GLOBAL COMPANY STRATEGIES The Global Strategies of the Food Companies and Their Impact on the CEE Region Privatization and Restructuring in the Agro-food Industry PART III: MNEs AND MNE EMBEDDEDNESS IN THE CEE ECONOMIES Strategies of MNEs in Hungary Strategies of MNEs in the Czech Republic Strategies of MNEs in Bulgaria Conclusion
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