Automobile advertising expenditures and sales : during the 1970 GM strike

Author(s)

• Buzzell, Robert D. (Robert Dow)
• Baker, Michael John

Bibliographic Information

Automobile advertising expenditures and sales : during the 1970 GM strike

by Robert D. Buzzell and Michael Baker

（Working paper）（Preliminary research report）

Marketing Science Institute, 1971

Note

"P-73"

Details

• NCID: BB00472394
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 14 p.
• Size: 28 cm
• Subject Headings:
  • LCSH : Automobile industry and trade -- United States
  • LCSH : Advertising -- Automobiles
  • LCSH : General Motors Corporation
• Parent Bibliography ID:
  • BA1711542X
  • BA63622177