Virtual social identity and consumer behavior

著者

書誌事項

Virtual social identity and consumer behavior

Natalie T. Wood and Michael R. Solomon, editors

M.E. Sharpe, c2009

  • : pbk

大学図書館所蔵 件 / 全5件

この図書・雑誌をさがす

注記

Includes bibliographical references and indexes

収録内容

  • I, avatar : auto-netnographic research in virtual worlds / Robert V. Kozinets and Richard Kedzior
  • For a better exploration of metaverses as consumer experiences / Leila El Kamel
  • Interaction seeking in Second Life and implications for consumer behavior / Christian Hinsch and Peter H. Bloch
  • I don't know you, but I trust you : a comparative study of consumer perceptions in real-life and virtual worlds / James E. Brown and Tracy L. Tuten
  • Social interaction with virtual beings : the technology relationship interaction model and its agenda for research / Kathy Keeling ... [et al.]
  • Personalized avatar : a new way to improve communication and e-service / David Crete ... [et al.]
  • The sacred and the profane in online gaming : a netnographic inquiry of Chinese gamers / Jeff Wang, Xin Zhao and Gary J. Bamossy
  • Finding Mii : virtual social identity and the young consumer / J. Alison Bryant and Anna Akerman
  • Me, myself, and my avatar : the effects of avatars on SNW (social networking) users' attitudes toward a Website and its ad content / Youjeong Kimn and S. Shyam Sundar
  • Effects of ethnic identity and ethnic ambiguous agents on consumer response to Websites / Osei Appiah and Troy Elias
  • Ethnic matching : an examination of ethnic morphing in advertising / Yuliya Lutchyn ... [et al.]
  • Mirror, mirror on the Web : understanding thin-slice judgments of avatars / Melissa G. Bublitz, Craig C. Claybaugh and Laura A. Peracchio

内容説明・目次

内容説明

The creation and expression of identity (or of multiple identities) in immersive computer-mediated environments (CMEs) is rapidly transforming consumer behavior. The various social networking and gaming sites have millions of registered users worldwide, and major corporations are beginning to attempt to reach and entice the growing flood of consumers occupying these virtual worlds. Despite this huge potential, however, experts know very little about the best way to talk to consumers in these online environments. How will well-established research findings from the offline world transfer to CMEs? That's where "Virtual Social Identity and Consumer Behavior" comes in. Written by two of the leading experts in the field, it presents cutting-edge academic research on virtual social identity, explores consumer behavior in virtual worlds, and offers important implications for marketers interested in working in these environments. The book provides special insight into the largest and fastest growing group of users - kids and teens. There is no better source for understanding the impact of virtual social identities on consumers, consumer behavior, and electronic commerce.

目次

  • Introduction: Virtual Social Identity, Michael R. Solomon, Natalie T. Wood
  • Part 1 The Virtual Experience
  • Chapter 1 I, Avatar, Robert V. Kozinets, Richard Kedzior
  • Chapter 2 For a Better Exploration of Metaverses as Consumer Experiences, Leila El Kamel
  • Part 2 Consumer Behavior in Virtual Worlds
  • Chapter 3 Interaction Seeking in Second Life and Implications for Consumer Behavior, Christian Hinsch, Peter H. Bloch
  • Chapter 4 I Don't Know You, But I Trust You, James E. Brown, Tracy L. Tuten
  • Chapter 5 Social Interaction with Virtual Beings, Kathy Keeling, Debbie Keeling, Antonella de Angeli, Peter McGoldrick
  • Chapter 6 Personalized Avatar, David Crete, Anik St-Onge, Aurelie Merle, Nicolas Arsenault, Jacques Nantel
  • Chapter 7 The Sacred and the Profane in Online Gaming, Jeff Wang, Xin Zhao, Gary J. Bamossy
  • Part 3 Avatar Creation and Appearance
  • Chapter 8 Finding Mii, J. Alison Bryant, Anna Akerman
  • Chapter 9 Me, Myself, and My Avatar, Youjeong Kim, S. Shyam Sundar
  • Part 4 Person Perceptions in Virtual Worlds
  • Chapter 10 Effects of Ethnic Identity and Ethnic Ambiguous Agents on Consumer Response to Websites, Osei Appiah, Troy Elias
  • Chapter 11 Ethnic Matching, Yuliya Lutchyn, Brittany R.L. Duff, Ronald J. Faber, Soyoen Cho, Jisu Huh
  • Chapter 12 Mirror, Mirror on the Web, Melissa G. Bublitz, Craig C. Claybaugh, Laura A. Peracchio

「Nielsen BookData」 より

詳細情報

ページトップへ