Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives

著者

• Rapp, Stan

書誌事項

Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives

with an introduction by Stan Rapp

McGraw-Hill, c2010

注記

Includes index

詳細情報

• NII書誌ID(NCID): BB00489080
• ISBN:
  • 9780071638029
• LCCN: 2009026007
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xiii, 238 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415.1264
  • DC22 : 658.8/72
• 件名:
  • LCSH : Interactive marketing
  • LCSH : Direct marketing
  • LCSH : Branding (Marketing)