Global political marketing
著者
書誌事項
Global political marketing
(Routledge research in political communication)
Routledge, 2010
- : hbk
- : pbk
大学図書館所蔵 全6件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references and index
内容説明・目次
内容説明
There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies.
Written by a team of 25 international expert authors, the volume explores the impact of systemic features such as the party and electoral system, analysing how parties use marketing through 14 detailed country studies. The book explores the notion that political marketing is used by parties to both sell and design political products, is by no means confined to the opposition, and that many opinions besides those of the voters are considered in product design, including ideological anchors, expert opinion and party members' input.
The authors also explore how other factors impact on political marketing effectiveness, such as the ability of governments to communicate delivery, stay in touch, the role of the media and party unity and culture. Finally the work discusses the democratic implications of market-oriented parties, highlighting the need for debate about the relationship between citizens and governments and the prospects for democracy in the 21st century.
Including a practitioner perspective as well as rigorous academic analysis, this collection provides the first global comprehensive overview of how political parties market themselves, it will be of great interest to all scholars of political marketing, parties and elections and comparative politics.
目次
1. Global Political Marketing Jennifer Lees-Marshment 2. A Framework for Comparing Political Market-Orientation Jesper Stroemback 3. Political Marketing in Germany Michaela Maier, Jens Tenscher and Kirsten Schuller 4. Political Market-Orientation in a Multi-Party System: The Swedish Case Jesper Stroemback 5. New Zealand Political Marketing: Marketing Communication rather than the Product? Jennifer Lees-Marshment 6. Australian Political Marketing: Substance Backed by Style Andrew Hughes and Stephen Dann 7. Political Marketing in the United States: From Market- Towards Sales-Orientation? Jonathan Knuckey 8. UK Political Marketing: A Question of Leadership? Jennifer Lees-Marshment and Robin Pettitt 9. The Level Of Market-Orientation of Political Parties in Greece Danis Kotzaivazoglou and Yiorgos Zotos 10. Political Salesmen in Hungary Balazs Kiss and Zsuzsanna Mihalyffy 11.The Czech Case: Social Democratic or Social Market Party? Anna Matuskova, Otto Eibl and Alexander Braun 12. Testing the Market Orientated Model of Political Parties in a Non-Western Context: The Case of Taiwan Dafydd Fell and Isabelle Cheng 13. Political Marketing in Ghana Kobby Mensah 14. Political Marketing in a Weak Democracy: The Peruvian Case Pedro Patron Galindo 15.Political Marketing Techniques in Russia Derek Hutcheson 16. Political Market Orientation in Japan Masahiko Asano and Bryce Wakefield 17. Implementing and Interpreting Market Orientation in Practice: Lessons from Britain Roger Mortimore and Mark Gill 18. Political Marketing, Party Behaviour and Political Science Mick Temple 19. Global Political Marketing: Analysis and Conclusions Jennifer Lees-Marshment, Chris Rudd and Jesper Stroemback
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