Building design strategy : using design to achieve key business objectives
著者
書誌事項
Building design strategy : using design to achieve key business objectives
Allworth Press : Design Management Institute, 2008
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注記
Includes index.
内容説明・目次
内容説明
How can design be used to solve business problems? That's the question answered, in many innovative ways, by Building Design Strategy. Mark Dziersk, EunSool Kwon, Arnold Levin, Laura Weiss, and many more top-name contributors share their experience and insights. Topics explore the full range of issues today, including thinking ahead; adapting to challenges; developing tangible strategies; using design to convey ideas; choosing worthwhile projects to help growth; using design to create fiercely loyal customers.
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