Media ethics : key principles for responsible practice

著者

    • Plaisance, Patrick Lee

書誌事項

Media ethics : key principles for responsible practice

Patrick Lee Plaisance

Sage, c2009

  • : pbk

大学図書館所蔵 件 / 全3件

この図書・雑誌をさがす

注記

Includes bibliographical references and index

内容説明・目次

内容説明

Making ethics accessible and applicable to media practice, Media Ethics: Key Principles for Responsible Practice explains key ethical principles and their application in print and broadcast journalism, public relations, advertising, and media-based marketing. Unlike application-oriented case books, this text sets forth the philosophical underpinnings of key principles and explains how each should guide responsible media behavior. It avoids moralizing and instead emphasizes the deliberative nature of ethics, inviting students to grapple with ethical dilemmas on their own and presenting ethical theory in a way designed to enrich classroom discussion. Author Patrick Lee Plaisance synthesizes classical and contemporary ethics in an accessible way to help students ask the right questions and develop their critical reasoning skills, both as media consumers and media professionals of the future. Key Features - Provides students with a much-needed foundation in ethical theory, offering solid coverage of the ethical principles important to the decisions of media professionals and the judgments of media consumers - Devotes chapter-length coverage to central philosophical principles widely referred to in the media ethics literature and in professional codes of ethics- transparency, autonomy, privacy, harm, community, and justice-and places them in the context of media practice - Includes more than three dozen relevant, up-to-date media cases and examples (such as the use of sex in advertising and policies for journalists covering suicide stories) that illustrate the relevance of key principles to the work of journalism, public relations, and advertising - Presents the innovative MERITS (Multidimensional Ethical Reasoning and Inquiry Task Sheet) model to help students apply the book's six key principles to ethical issues - Synthesizes theories from a wide range of disciplines, including mass communication research on media sociology and audience effects, as well as philosophy and sociology - Applies ethics theory to the online world to illustrate that ethical values don't change with the medium, nor should they be driven by technology Media Ethics: Key Principles for Responsible Practice is ideal for use as a core text in courses such as media ethics, critical perspectives on media, media studies, journalism ethics, and communication ethics in departments of journalism, mass communication, media studies, communication studies, and public communication.

目次

1. Ethics Theory: An Overview Ethics defined Key thinkers through the ages Idealism and relativism Means and ends Intents and consequences For discussion 2. Ethics Theory: Application to Media Ethics versus wrongdoing Values in the media A checklist for ethical reasoning Perceptions of bias in the media Media ethics in cyberspace For discussion 3. Transparency Trust and secrecy Transparency as respect Kant: The 'principle of humanity' Kant: The 'theory of human dignity' Transparency and the media Transparency in cyberspace For Discussion 4. Justice Concepts of justice Rawls and utilitarianism Rawls and 'A Theory of Justice' Power of Rawlsian justice Value of Rawls for ethics Justice as fairness in the media Justice in cyberspace For discussion 5. Harm What constitutes 'harm'? 'Harm' as culturally bound concept Understanding 'harm' in the media 'Harm' more precisely defined Mill's harm principle Harm in cyberspace When concern for harm and other duties conflict For discussion 6. Autonomy Freedom and autonomy Autonomy as 'positive' freedom Moral autonomy Autonomy and 'natural law' Autonomous agency and the media Journalistic independence Autonomy for PR professionals Autonomy in cyberspace For discussion 7. Privacy Privacy defined The moral value of privacy The history of privacy Privacy in the media Privacy in cyberspace For discussion 8. Community Defining community Philosophical roots of 'community' Communitarian theory Community: A feminist priority John Dewey and community The idea of the public sphere Community and journalism Community and public relations Community and advertising Community in cyberspace For discussion Conclusion Theories of moral development Implications of a universal moral theory Media ethics in cyberspace

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