The media handbook : a complete guide to advertising media selection, planning, research, and buying

Author(s)

• Katz, Helen E.

Bibliographic Information

The media handbook : a complete guide to advertising media selection, planning, research, and buying

Helen Katz

（LEA's communication series）

L. Erlbaum Associates, 2007

3rd ed

• : pbk

Note

Includes bibliographical references (p. 181-184) and index

Details

• NCID: BB00564390
• ISBN:
  • 9780805857184
• LCCN: 2005057745
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Mahwah, N.J.
• Pages/Volumes: xvii, 189 p.
• Size: 23 cm
• Classification:
  • LCC : HF5826.5
  • DC22 : 659
• Subject Headings:
  • LCSH : Advertising media planning
  • LCSH : Mass media and business
  • LCSH : Marketing channels
• Parent Bibliography ID:
  • BA22741743