Selected readings on electronic commerce technologies : contemporary applications
著者
書誌事項
Selected readings on electronic commerce technologies : contemporary applications
(Premier reference source)
Information Science Reference, c2009
- : hbk
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Selected Readings on Electronic Commerce Technologies: Contemporary Applications supplies students and lecturers with quality research articles focusing on a variety of contemporary applications related to topics in electronic commerce technologies. Containing over 30 chapters from authors across the globe, these selected readings in areas such as e-marketing, IT business, and mobile commerce depict the most relevant and important areas of classroom discussion within the categories of fundamental concepts and theories; development and design methodologies; tools and technologies; application and utilization; critical issues; and emerging trends.
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