Mass communication theories : explaining origins, processes, and effects
Author(s)
Bibliographic Information
Mass communication theories : explaining origins, processes, and effects
Allyn & Bacon, c2010
Available at 5 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Includes bibliographical references and index
Description and Table of Contents
Description
Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influenced their origins. An intimate examination of the lives and times of prominent mass communication theorists both past and present bring the subject to life for the reader.
Table of Contents
INTRODUCTIONChapter 1: Shaping the American Media: A Brief Overview
Chapter 2: The Nature and Uses of Theories
Part I: Interdisciplinary Contributions to Media StudiesChapter 3: The Scientific Method and the Social Construction of Reality: The Contributions of Philosophy
Chapter 4: Public Opinion as Shaper by the Press: The Contribution of Political Science
Chapter 5: Cognitive Processing: The Contribution of Psychology to Mass Communication Theory
Chapter 6: The Concept of Mass Society: The Magic Bullet Theory: As a Contribution of Sociology to Media Studies
Part II: The Beginnings: Early Analyses of Mass CommunicationChapter 7: James Bryce's Theory of Public Opinion and the Press
Chapter 8: Walter Lippmans's Theory of Unintentional News Distortion
Chapter 9: The "Magic Bullet" Theory of Uniform and Powerful
Part III: Contemporary Theories of Mass CommunicationChapter 10: The Selected and Limited Influences Theory
Chapter 11: Gatekeeping Theory
Chapter 12: Agenda-setting Theory
Chapter 13: The Two-Step Flow of Communication Theory
Chapter 14: Uses for Gratification Theory
Chapter 15: Information Utility Theory
Chapter 16: Modeling Theory
Chapter 17: Social Expectations Theory
Chapter 18: Media-Influenced Diffusion-of-Innovation Theory
Chapter 19: Popular Culture Theory
Chapter 20: The Creeping Cycle of Desensitization Theory
Chapter 21: Critical Cultural Perspectives
Chapter 22: Cultural Imperialism Theory
Chapter 23: Collateral Media Instruction Theory
Chapter 24: Other Formulations and Concepts
by "Nielsen BookData"