Strategic management : text and cases
著者
書誌事項
Strategic management : text and cases
McGraw-Hill Irwin, c2010
5th ed
大学図書館所蔵 全1件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
Strategic Management: Text and Cases, Fifth Edition, by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital & internet strategies, innovation & corporate entrepreneurship, knowledge management, and intellectual assets. The text is rounded off by rich, relevant, and teachable cases. This text's accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students. The new case selections emphasize variety, currency, and familiar company names. The cases are up-to-date in terms of both financial data and strategic issues. This group of cases gives both instructors and students unparalleled quality and variety. Based on consistent reviewer feedback, these selections combine comprehensive and shorter length cases about well known companies.
目次
Text:Part One: Strategic AnalysisChapter 1 Strategic Management: Creating Competitive Advantages
Chapter 2 Analyzing the External Environment of the Firm
Chapter 3 Assessing the Internal Environment of the Firm
Chapter 4 Recognizing a Firm's Intellectual Assets: Moving beyond a Firm's Tangible Resources
Part Two: Strategic FormulationChapter 5 Business-Level Strategy: Creating and Sustaining Competitive Advantages
Chapter 6 Corporate-Level Strategy: Creating Value through Diversification
Chapter 7 International Strategy: Creating Value in Global Markets
Chapter 8 Entrepreneurial Strategy and Competitive Dynamics
Part Three: Strategic Implementation Chapter 9 Strategic Control and Corporate Governance
Chapter 10 Creating Effective Organizational Designs
Chapter 11 Strategic Leadership: Creating a Learning Organization and an Ethical Organization
Chapter 12 Managing Innovation and Fostering Corporate Entrepreneurship
Part Four: Case AnalysisChapter 13 Analyzing Strategic Management Cases
Cases:
Robin Hood
Edward Marshall Boehm, Inc.
The Skeleton in the Corporate Closet
The Best-Laid Incentive Plans
Growing for Broke
Crown Cork and Seal in 1989
Automation Consulting Services
Enron: On the Side of the Angels
American Red Cross
United Way of America
World Wrestling Entertainment
Schoolhouse Lane Estates
QVC
McDonald's
Procter & Gamble
Heineken
Pixar
Johnson & Johnson
Samsung Electronics
Lenovo's Purchase of IBM's PC Division
The Casino Industry
Mattel's Misfit Toys
Apple Inc.: Taking a Bite Out of the Competition
Jamba Juice
China's Geely Automotive Holdings, Ltd.: Targeting the U.S. Market
JetBlue Airlines: Will It Remain "Blue"?
Southwest Airlines: Does "LUV" Last?
Dippin' Dots Ice Cream
Keurig Coffee
Weight Watchers International Inc.
A Horror Show at the Cinemaplex?
Build-A-Bear Workshop
Reader's Digest: For Whom and for How Much Longer?
General Motors
Nintendo's Wii
One Ford: The Shape of Ford Motor Company to Come?
American International Group and the Bonus Fiasco
eBay: Expanding into Asia
Ann Taylor: Survival in Specialty Retail
FreshDirect: Delivering the Goods?
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