Strategic management : text and cases
著者
書誌事項
Strategic management : text and cases
McGraw-Hill Irwin, c2010
5th ed
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注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
Strategic Management: Text and Cases, Fifth Edition, by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital & internet strategies, innovation & corporate entrepreneurship, knowledge management, and intellectual assets. The text is rounded off by rich, relevant, and teachable cases. This text's accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students. The new case selections emphasize variety, currency, and familiar company names. The cases are up-to-date in terms of both financial data and strategic issues. This group of cases gives both instructors and students unparalleled quality and variety. Based on consistent reviewer feedback, these selections combine comprehensive and shorter length cases about well known companies.
目次
Text:Part One: Strategic AnalysisChapter 1 Strategic Management: Creating Competitive Advantages
Chapter 2 Analyzing the External Environment of the Firm
Chapter 3 Assessing the Internal Environment of the Firm
Chapter 4 Recognizing a Firm's Intellectual Assets: Moving beyond a Firm's Tangible Resources
Part Two: Strategic FormulationChapter 5 Business-Level Strategy: Creating and Sustaining Competitive Advantages
Chapter 6 Corporate-Level Strategy: Creating Value through Diversification
Chapter 7 International Strategy: Creating Value in Global Markets
Chapter 8 Entrepreneurial Strategy and Competitive Dynamics
Part Three: Strategic Implementation Chapter 9 Strategic Control and Corporate Governance
Chapter 10 Creating Effective Organizational Designs
Chapter 11 Strategic Leadership: Creating a Learning Organization and an Ethical Organization
Chapter 12 Managing Innovation and Fostering Corporate Entrepreneurship
Part Four: Case AnalysisChapter 13 Analyzing Strategic Management Cases
Cases:
Robin Hood
Edward Marshall Boehm, Inc.
The Skeleton in the Corporate Closet
The Best-Laid Incentive Plans
Growing for Broke
Crown Cork and Seal in 1989
Automation Consulting Services
Enron: On the Side of the Angels
American Red Cross
United Way of America
World Wrestling Entertainment
Schoolhouse Lane Estates
QVC
McDonald's
Procter & Gamble
Heineken
Pixar
Johnson & Johnson
Samsung Electronics
Lenovo's Purchase of IBM's PC Division
The Casino Industry
Mattel's Misfit Toys
Apple Inc.: Taking a Bite Out of the Competition
Jamba Juice
China's Geely Automotive Holdings, Ltd.: Targeting the U.S. Market
JetBlue Airlines: Will It Remain "Blue"?
Southwest Airlines: Does "LUV" Last?
Dippin' Dots Ice Cream
Keurig Coffee
Weight Watchers International Inc.
A Horror Show at the Cinemaplex?
Build-A-Bear Workshop
Reader's Digest: For Whom and for How Much Longer?
General Motors
Nintendo's Wii
One Ford: The Shape of Ford Motor Company to Come?
American International Group and the Bonus Fiasco
eBay: Expanding into Asia
Ann Taylor: Survival in Specialty Retail
FreshDirect: Delivering the Goods?
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