Crisis communication : theory and practice

著者

書誌事項

Crisis communication : theory and practice

Alan Jay Zaremba

M.E. Sharpe, c2009

  • : cloth : alk. paper

大学図書館所蔵 件 / 全6件

この図書・雑誌をさがす

注記

Includes bibliographical references and index

内容説明・目次

内容説明

Crises happen. When they do, organizations must learn to effectively communicate with their internal and external stakeholders, as well as the public, in order to salvage their reputation and achieve long-term positive effects. Ineffective communication during times of crisis can indelibly stain an organization's reputation in the eyes of both the public and the members of the organization. The subject of crisis communication has evolved from a public relations paradigm of reactive image control to an examination of both internal and external communication, which requires proactive as well as reactive planning. There are many challenges in this text, for crisis communication involves more than case analysis; students must examine theories and then apply these principles. This text prepares students by: Providing a theoretical framework for understanding crisis communication Examining the recommendations of academics and practitioners Reviewing cases that required efficient communication during crises Describing the steps and stages for crisis communication planning Crisis Communication is a highly readable blend of theory and practice that provides students with a solid foundation for effective crisis communication.

目次

  • Chapter 1 Foundations for Crisis Communication
  • Chapter 2 Defining Crisis Communication
  • Chapter 3 Organizational Theory and Crisis Communication
  • Chapter 4 Planning for Crises
  • Chapter 5 Responding to Crises
  • Chapter 6 Ethical Issues in Crisis Communication
  • Chapter 7 Crisis Communication Teams
  • Chapter 8 Training the Spokesperson
  • Chapter 9 Where Do You Go from Here?

「Nielsen BookData」 より

詳細情報

ページトップへ