Global marketing : foreign entry, local marketing, & global management

書誌事項

Global marketing : foreign entry, local marketing, & global management

Johny K. Johansson

McGraw-Hill, 2009

5th ed., McGraw-Hill international ed

タイトル別名

Global marketing : foreign entry, local marketing, and global management

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注記

Other title from t.p. verso

Includes bibliographical references and indexes

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