Global marketing : foreign entry, local marketing, & global management

Author(s)

• Johansson, Johny K.

Bibliographic Information

Global marketing : foreign entry, local marketing, & global management

Johny K. Johansson

McGraw-Hill, 2009

5th ed., McGraw-Hill international ed

Other Title

Global marketing : foreign entry, local marketing, and global management

Note

Other title from t.p. verso

Includes bibliographical references and indexes

Details

• NCID: BB00658643
• ISBN:
  • 9780071263627
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xix, 662 p.
• Size: 28 cm
• Classification:
  • LCC : HF1416
  • DC22 : 658.8/4
• Subject Headings:
  • LCSH : Export marketing
  • LCSH : Export marketing -- Management