The SAGE handbook of marketing theory

Bibliographic Information

The SAGE handbook of marketing theory

edited by Pauline Maclaran ... [et al.]

SAGE, 2009, c2010

  • : hardback

Other Title

Handbook of marketing theory

Available at  / 24 libraries

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Note

Other editors: Michael Saren, Barbara Stern, and Mark Tadajewski

Includes bibliographical references and index

Details

  • NCID
    BB00674515
  • ISBN
    • 9781847875051
  • LCCN
    2009926751
  • Country Code
    uk
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    London
  • Pages/Volumes
    xviii, 523 p.
  • Size
    25 cm
  • Classification
  • Subject Headings
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