The SAGE handbook of marketing theory

Author(s)

• Maclaran, Pauline
• Saren, Michael
• Stern, Barbara B.
• Tadajewski, Mark

Bibliographic Information

The SAGE handbook of marketing theory

edited by Pauline Maclaran ... [et al.]

SAGE, 2009, c2010

• : hardback

Other Title

Handbook of marketing theory

Note

Other editors: Michael Saren, Barbara Stern, and Mark Tadajewski

Includes bibliographical references and index

Details

• NCID: BB00674515
• ISBN:
  • 9781847875051
• LCCN: 2009926751
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xviii, 523 p.
• Size: 25 cm
• Classification:
  • DC22 : 658.8001
• Subject Headings:
  • LCSH : Marketing -- Philosophy