Creative strategy in advertising

著者

• Drewniany, Bonnie L.
• Jewler, A. Jerome

書誌事項

Creative strategy in advertising

Bonnie L. Drewniany, A. Jerome Jewler

Wadsworth Cengage Learning, c2008

9th ed

• : pbk.

注記

Includes bibliographical references and index

内容説明・目次

内容説明

CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BB00684676
• ISBN:
  • 9780495095699
• LCCN: 2007922715
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Boston, MA
• ページ数/冊数: xiv, 332 p.
• 大きさ: 26 cm
• 分類:
  • LCC : HF5825
• 件名:
  • LCSH : Advertising copy
  • LCSH : Advertising layout and typography