Economics for Business
著者
書誌事項
Economics for Business
McGraw-Hill Higher Education, c2009
3rd ed
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注記
Includes index
内容説明・目次
内容説明
Economics for Business, 3rd edition, is an essential introduction to economics, tailor-made for business students. The text demonstrates the relevance of applying economics principles to solve business problems, using a unique business first approach. Key economic theories are clearly explained within the context of modern business, drawing on a wealth of contemporary examples to bring the topics to life. The pedagogy allows students to consolidate their learning and equips them with the economic tools to confront real business situations.
目次
Section 1: Introduction
1. Economics for Business
Section 2: Understanding Markets
2. Consumers in the market place
3. Firms in the market place
4. Markets in action
Section 3: Competition and Profitability
5. Market structure and firm performance
6. Strategic Rivalry
7. Growth strategies
8. Governing business
Section 4: Domestic Macroeconomics
9. Introduction to the Macroeconomy
10. Measuring macroeconomic variables and policy issues
11. Expenditure and Fiscal Policy
12. Money, Banking and Interest
13. Inflation, output and economic policy
14. Supply side policies and economic growth
Section 5: Global Economics
15. Exchange rates and the balance of payments
16. Globalization
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