Strategic management : creating competitive advantages
Author(s)
Bibliographic Information
Strategic management : creating competitive advantages
McGraw-Hill Irwin, c2010
5th ed
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Note
Includes bibliographical references and indexes
Description and Table of Contents
Description
"Strategic Management: Creating Competitive Advantages, Fifth Edition", by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital & internet strategies, innovation & corporate entrepreneurship, knowledge management, and intellectual assets. The text is rounded off by rich, relevant, and teachable cases. This text's accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.
Table of Contents
Text: Part One: Strategic Analysis Chapter 1 Strategic Management: Creating Competitive Advantages Chapter 2 Analyzing the External Environment of the Firm Chapter 3 Assessing the Internal Environment of the Firm Chapter 4 Recognizing a Firm's Intellectual Assets: Moving beyond a Firm's Tangible Resources Part Two: Strategic Formulation Chapter 5 Business-Level Strategy: Creating and Sustaining Competitive Advantages Chapter 6 Corporate-Level Strategy: Creating Value through Diversification Chapter 7 International Strategy: Creating Value in Global Markets Chapter 8 Entrepreneurial Strategy and Competitive Dynamics Part Three: Strategic Implementation Chapter 9 Strategic Control and Corporate Governance Chapter 10 Creating Effective Organizational Designs Chapter 11 Strategic Leadership: Creating a Learning Organization and an Ethical Organization Chapter 12 Managing Innovation and Fostering Corporate Entrepreneurship Part Four: Case Analysis Chapter 13 Analyzing Strategic Management Cases
by "Nielsen BookData"