The seven principles of WOM and buzz marketing : crossing the tipping point

Author(s)

• Mourdoukoutas, Panos
• Siomkos, George J.

Bibliographic Information

The seven principles of WOM and buzz marketing : crossing the tipping point

Panos Mourdoukoutas, George J. Siomkos

Springer, c2009

Note

Includes bibliographical references (p. 95-100)

Details

• NCID: BB00737524
• ISBN:
  • 9783642021084
• LCCN: 2009928097
• Country Code: gw
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Berlin
• Pages/Volumes: xii, 104 p.
• Size: 24 cm