Museum marketing and strategy : designing missions, building audiences, generating revenue and resources

著者

• Kotler, Neil G.
• Kotler, Philip
• Kotler, Wendy I.

書誌事項

Museum marketing and strategy : designing missions, building audiences, generating revenue and resources

Neil G. Kotler, Philip Kotler, Wendy I. Kotler

Jossey-Bass, c2008

2nd ed

注記

Rev. ed. of: Museum strategy and marketing. c1998

Includes bibliographical references (p. 471-482) and index

詳細情報

• NII書誌ID(NCID): BB00742557
• ISBN:
  • 9780787996918
• LCCN: 2008014814
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: San Francisco
• ページ数/冊数: xxx, 511 p.
• 大きさ: 25 cm
• 分類:
  • LCC : AM5
  • DC22 : 069.068/4
• 件名:
  • LCSH : Museums -- Planning
  • LCSH : Museums -- Marketing
  • LCSH : Museum attendance
  • LCSH : Museum finance