Museum marketing and strategy : designing missions, building audiences, generating revenue and resources

Author(s)

• Kotler, Neil G.
• Kotler, Philip
• Kotler, Wendy I.

Bibliographic Information

Museum marketing and strategy : designing missions, building audiences, generating revenue and resources

Neil G. Kotler, Philip Kotler, Wendy I. Kotler

Jossey-Bass, c2008

2nd ed

Note

Rev. ed. of: Museum strategy and marketing. c1998

Includes bibliographical references (p. 471-482) and index

Details

• NCID: BB00742557
• ISBN:
  • 9780787996918
• LCCN: 2008014814
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: San Francisco
• Pages/Volumes: xxx, 511 p.
• Size: 25 cm
• Classification:
  • LCC : AM5
  • DC22 : 069.068/4
• Subject Headings:
  • LCSH : Museums -- Planning
  • LCSH : Museums -- Marketing
  • LCSH : Museum attendance
  • LCSH : Museum finance