Environmental marketing : strategies, practice, theory & research

Author(s)

• Polonsky, Michael J.
• Mintu-Wimsatt, Alma T.

Bibliographic Information

Environmental marketing : strategies, practice, theory & research

editors, Michael Jay Polonsky, Alma T. Mintu-Wimsatt

（Jaico books）

Jaico Publishing House, 2008

• : pbk

Note

Includes bibliographical references and index

"Published in arrangement with the Haworth Press, Inc."--T.p. verso

Details

• NCID: BB00750293
• ISBN:
  • 9788179927465
• Country Code: ii
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Mumbai
• Pages/Volumes: xxii, 415 p.
• Size: 25 cm
• Classification:
  • LCC : HF5413
  • DC20 : 658.8/02
• Subject Headings:
  • LCSH : Green marketing
  • LCSH : Product management -- Environmental aspects
  • LCSH : Social responsibility of business
• Parent Bibliography ID:
  • BA11064177