Marketing management : a customer-oriented approach

Author(s)

• Clow, Kenneth E.
• Baack, Donald

Bibliographic Information

Marketing management : a customer-oriented approach

Kenneth E. Clow, Donald Baack

Sage, c2010

Note

Includes indexes

Details

• NCID: BB00798314
• ISBN:
  • 9781412963121
• LCCN: 2009021715
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Thousand Oaks
• Pages/Volumes: xxviii, 537 p.
• Size: 29 cm
• Classification:
  • LCC : HF5415.13
  • DC22 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management