Playboy and the making of the good life in modern America
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書誌事項
Playboy and the making of the good life in modern America
Oxford University Press, 2009
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注記
Bibliography: p. [265]-286
Includes index
内容説明・目次
内容説明
Playboy was more than a magazine filled with pictures of nude women and advice on how to mix the perfect martini. Indeed, the magazine's vision of sexual liberation, high living, and "the good life" came to define mainstream images of postwar life. In exploring the history of America's most widely read and influential men's magazine, Elizabeth Fraterrigo hones in on the values, style, and gender formulations put forth in its pages and how they gained widespread currency in American culture. She shows that for Hugh Hefner, the "good life" meant the freedom to choose a lifestyle, and the one he promoted was the "playboy life," in which expensive goods and sexually available women were plentiful, obligations were few, and if one worked hard enough, one could enjoy abundant leisure and consumption. In support of this view, Playboy attacked early marriage, traditional gender arrangements, and sanctions against premarital sex, challenging the conservatism of family-centered postwar society. And despite the magazine's ups and downs, significant features of this "playboy life" have become engrained in American society.
目次
- INTRODUCTION
- 1. "We Aren't a Family Magazine": Sex, Gender Anxiety, and the Family Ideal in Postwar Society
- 2. "Work Hard and Play Hard, Too": Modern Living and Moral Economy in Postwar America
- 3. Pads and Penthouses: Playboy's Urban Answer to Suburbanization
- 4. The Ideal (Play) Mate: Gender, the Workplace, and the Single Girl
- 5. "For Us It Is the Good Life": The Cultural Currency of "the Playboy Life"
- 6. Casualties of the Lifestyle Revolution: The "Decline & Fall of the Playboy Empire"
- EPILOGUE AMERICA'S PLAYBOY CULTURE
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