Brand/story : Ralph, Vera, Johnny, Billy, and other adventures in fashion branding

著者

    • Hancock, Joseph

書誌事項

Brand/story : Ralph, Vera, Johnny, Billy, and other adventures in fashion branding

Joseph Hancock

Fairchild Books, c2009

  • : pbk

タイトル別名

Brand/story

大学図書館所蔵 件 / 全2件

この図書・雑誌をさがす

注記

Includes bibliographical references and index

内容説明・目次

内容説明

Fashion brands and the images they convey dictate much about what Americans think and feel about fashion and style. This book presents students and scholars with a better understanding of fashion branding through a dedicated examination of fashion and apparel in an applied, academic, and scholarly style. It will include the history of fashion brands, the culture of fashion brands, chapters devoted to specific fashion brands, and the future of fashion brands. One of the author's goals of this text was not to place judgment on the fashion brands presented, but let you moderate for yourself. While, there are opinions about certain brands, you will have one too. And that is great! All the fashion companies, interviewees, and editors who participated in the writing of this book encourage the readers to visit websites, sign-up for their mailing lists and of course visit stores. "Go outside!" Features: -- Interviews with established fashion branding leaders, as well as "up and coming" individuals -- Coverage of "high" and "trendy" fashion brands like Johnny Cupcakes, Dante Beatrix, billy blues will appeal to student interest -- Illustrated with art from designers, retailers, and manufacturers covered in the text -- Instructor's Guide includes suggested projects and pertinent news items-- Powerpoint Presentation

目次

Contents: Introduction -- What is Fashion Branding? The Story Begins Thinking Critically: A History of Fashion Brands and Culture -- From Modern to Postmodern and Beyond The History of a King: Ralph Lauren - Lifestyle Merchandising Mass Luxury Style: Dolce & Gabbana -- Fantastically Sexy!!! The Empress of Fashion: Vera Wang -- From Fifth Avenue to Simply Vera In-Store Branding Concepts: Abercrombie & Fitch -- From Safari Gear to Shirtless Hunks Viral Fashion Branding: Johnny Cupcakes -- Chasing Your Dreams! A Great Idea from a New Designer: Dante Beatrix -- It's All in the Graphics Creating a Television Brand: Brini Maxwell -- Now Why Didn't You Think of That? Niche Fashion Branding: Ginch Gonch -- Live Like a Kid Treating People Right: billy blues -- Hitting Below the Waist The Future of Fashion Brands -- Looking into the Crystal Ball

「Nielsen BookData」 より

詳細情報

ページトップへ