Brand/story : Ralph, Vera, Johnny, Billy, and other adventures in fashion branding
著者
書誌事項
Brand/story : Ralph, Vera, Johnny, Billy, and other adventures in fashion branding
Fairchild Books, c2009
- : pbk
- タイトル別名
-
Brand/story
大学図書館所蔵 全2件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references and index
内容説明・目次
内容説明
Fashion brands and the images they convey dictate much about what Americans think and feel about fashion and style. This book presents students and scholars with a better understanding of fashion branding through a dedicated examination of fashion and apparel in an applied, academic, and scholarly style. It will include the history of fashion brands, the culture of fashion brands, chapters devoted to specific fashion brands, and the future of fashion brands. One of the author's goals of this text was not to place judgment on the fashion brands presented, but let you moderate for yourself. While, there are opinions about certain brands, you will have one too. And that is great! All the fashion companies, interviewees, and editors who participated in the writing of this book encourage the readers to visit websites, sign-up for their mailing lists and of course visit stores. "Go outside!"
Features: -- Interviews with established fashion branding leaders, as well as "up and coming" individuals -- Coverage of "high" and "trendy" fashion brands like Johnny Cupcakes, Dante Beatrix, billy blues will appeal to student interest -- Illustrated with art from designers, retailers, and manufacturers covered in the text -- Instructor's Guide includes suggested projects and pertinent news items-- Powerpoint Presentation
目次
Contents: Introduction -- What is Fashion Branding? The Story Begins Thinking Critically: A History of Fashion Brands and Culture -- From Modern to Postmodern and Beyond The History of a King: Ralph Lauren - Lifestyle Merchandising Mass Luxury Style: Dolce & Gabbana -- Fantastically Sexy!!! The Empress of Fashion: Vera Wang -- From Fifth Avenue to Simply Vera In-Store Branding Concepts: Abercrombie & Fitch -- From Safari Gear to Shirtless Hunks Viral Fashion Branding: Johnny Cupcakes -- Chasing Your Dreams! A Great Idea from a New Designer: Dante Beatrix -- It's All in the Graphics Creating a Television Brand: Brini Maxwell -- Now Why Didn't You Think of That? Niche Fashion Branding: Ginch Gonch -- Live Like a Kid Treating People Right: billy blues -- Hitting Below the Waist The Future of Fashion Brands -- Looking into the Crystal Ball
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