Business environment in a global context

著者

    • Harrison, Andrew L.

書誌事項

Business environment in a global context

Andrew Harrison

Oxford University Press, 2010

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内容説明・目次

内容説明

This is the first textbook on the business environment written with postgraduate courses firmly in mind, providing the theoretical rigour and international focus required. The global context of Andrew Harrison's textbook provides a backdrop against which a variety of external elements of the business environment can be viewed. Harrison explores the key issues influencing the environment at different spatial levels, including the impact of globalization. A full complement of pedagogical features are consistently applied throughout the book to support students and to ensure they benefit fully from the international content of Harrison's work. The book is packed with up-to-date examples from the World Cup to no-frills airlines and companies such as Nokia and Ericsson, while covering the latest effects of the global financial crisis. Figures and diagrams are employed throughout the book to bring the concepts of the business environment to life. Harrison includes opening scenarios to catch the reader's attention, and discussion questions, research topics, and case studies to encourage discussion and further exploration of topics. A brief introduction to economics is supplied at the end of chapter 1, for those students who require additional support in this area. Online Resource Centre For Lecturers: Lecture notes PowerPoint slides Assignment scenarios and questions Guidance on discussion questions and cases For Students: Chapter and case study updates Annotated web links Updates on research topics Additional economics and politics support

目次

  • PART ONE: THE CHANGING NATURE OF THE BUSINESS ENVIRONMENT
  • 1. Introduction to the Business Environment
  • Appendix to Chapter 1: The Basic Economics of Markets
  • 2. The Globalization of Business
  • 3. The Regional Business Environment (Sub-National Regions)
  • 4. The National Business Environment
  • 5. The International Business Environment
  • PART TWO: KEY DIMENSIONS OF THE BUSINESS ENVIRONMENT
  • 6. Business Models in Contrasting Cultures
  • 7. Business Ethics and Corporate Responsibility
  • 8. Internationalization of Business in a Changing Environment
  • 9. Markets, Competition and Regulation
  • 10. Technological Change
  • 11. International Risk
  • 12. Key Themes in the Business Environment: Concluding Comments
  • PART THREE: THE GEOPOLITICAL CONTEXT
  • 13. Towards a New Europe
  • 14. Contrasting Developments in the Americas
  • 15. Asia's Economic Potential
  • 16. Africa's Struggle for Reform

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