The American television industry
Author(s)
Bibliographic Information
The American television industry
（International screen industries / Michael Curtin and Paul McDonald, series editors）
Palgrave Macmillan , BFI, 2009
- : hbk
- : pbk
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Note
Bibliography: p. [185]-192
Includes index
Description and Table of Contents
Description
The American Television Industry offers a concise and accessible introduction to TV production, programming, advertising, and distribution in the United States. The authors outline how programs are made and marketed, and furthermore provide an insightful overview of key players, practices, and future trends.
Table of Contents
Introduction.- 1 Key Players.- 2 Audiences and Advertising.- 3 Television Programming.- 4 Making TV on the Broadcast Networks.- 5 Branded Cable Networks.- 6 The New Economies of TV Information.- Conclusion.- Bibliography.- Index.
by "Nielsen BookData"