The psychology of attitudes and attitude change
著者
書誌事項
The psychology of attitudes and attitude change
SAGE, 2009, c2010
- : pbk
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
'An outstanding new text. Written in an engaging style it provides an impressive review of both basic and applied work. Classic studies are interwoven with important recent findings to provide a scholarly overview of this exciting area of social psychology' - Professor Mark Conner, University of Leeds
'Maio and Haddock provide an excellent up-to-date summary of the key findings in the field in their very readable new text' - Richard E. Petty, Ohio State University
People spontaneously evaluate things. We form opinions on topics such as war and climate change, on other people such as our work colleagues and celebrities, and on behaviours such as sexual activity and waste recycling. At times, these attitudes can be the focus of bitter debate, and as humans we naturally crave to understand attitudes and how to change them.
In four sections and 11 chapters, Greg Maio and Geoffrey Haddock describe how scientific methods have been used to better understand attitudes and how they change. The first section looks at what attitudes are and why they are important. The second section examines the ability of attitudes to predict behaviour. From there, the authors consider how attitudes are formed and changed. Finally, they present a variety of major issues for understanding internal (such as, neurological) and external (such as, culture) influences on attitude, along with unresolved questions. With the aid of a few helpful metaphors, the text provides readers with a grasp of the fundamental concepts for understanding attitudes and an appreciation of the scientific challenges that lie ahead.
The Psychology of Attitudes and Attitude Change is for students in psychology, health psychology, communication, business and political science. It is a core text for courses in the psychology of attitudes, persuasion, and social influence and a key resource for modules in social cognition and introductory social psychology
目次
PART ONE: WHY DO ATTITUDES MATTER?
What Are Attitudes and How Are They Measured?
The Three Witches of Attitude
PART TWO: WHAT DO ATTITUDES DO?
The Influence of Attitudes on Information-Processing and Behaviour
How Do Attitudes Influence Behaviour?
PART THREE: WHAT SHAPES ATTITUDES?
Cognitive Influences on Attitudes
Affective Influences on Attitudes
Behavioural Influences on Attitudes
Basic Principles in How Attitudes Are Shaped
PART FOUR: WHAT MORE IS THERE TO LEARN?
The Internal World
The External World
Adding to the Witches' Brew
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