Managerial economics and business strategy
著者
書誌事項
Managerial economics and business strategy
（McGraw-Hill higher education）
McGraw-Hill Irwin, 2009
6th ed
- : International ed
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注記
Includes bibliographical references (p. 587-604) and indexes
内容説明・目次
内容説明
Baye's "Managerial Economics and Business Strategy" remains the best-selling managerial economics textbook. It was the first textbook to provide students with the tools from intermediate microeconomics, game theory, and industrial organization to make sound managerial decisions. Baye is known for his real-world examples, frontier research, inclusion of modern topics not found in other managerial books, as well as balanced coverage of traditional and modern microeconomic tools. The Sixth Edition retains all of these signature features, and it includes a number of new class-tested features. These include enhanced pedagogical features such as learning objectives, new and updated business applications, additional end-of-chapter problems, better prose, and updated data. Additionally, the Time Warner Case, introduced last edition, is strengthened in the Sixth Edition with detailed teaching notes and nine additional end-of-case problems.
目次
1: The Fundamentals of Managerial Economics 2: Market Forces: Demand and Supply 3: Quantitative Demand Analysis 4: The Theory of Individual Behavior 5: The Production Process and Costs 6: The Organization of the Firm 7: The Nature of Industry 8: Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets 9: Basic Oligopoly Models 10: Game Theory: Inside Oligopoly 11: Pricing Strategies for Firms with Market Power 12: The Economics of Information 13: Advanced Topics in Business Strategy 14: A Manager's Guide to Government in the Marketplace Case Study: Challenges at Time Warner: A Case Study in Business Strategy
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